Bajío isn’t just a sunglasses brand — it’s a mission-driven movement to protect saltwater flats and support the communities that live and fish among them. Known for their high-performance polarized lenses and eco-friendly frames, Bajío helps anglers and adventurers see more clearly and tread more lightly.

Our Role
Gannet Creative House was brought in to capture lifestyle content for Bajío’s latest lineup of frames. Shot on location in the environments where their gear is meant to thrive, our imagery highlights the intersection of performance, style, and sustainability.

We focused on authentic, in-the-moment storytelling — showcasing the frames in action on the water, on the road, and in everyday coastal life. From sun-drenched flats to dockside hangs, we delivered a visual suite that reflects the clarity, craftsmanship, and laid-back attitude at the heart of the Bajío brand.

The Result
A cohesive collection of lifestyle imagery that showcases Bajío’s newest frames in their natural element — built to inspire their audience, support product launches, and deepen the brand’s connection with the coastal community.