Kona Bikes is built for riders who choose the road less traveled — and South African actor, adventurer, and endurance athlete Nico Panagio fits that mold perfectly. With Cape Town’s dramatic landscapes as the backdrop, this shoot was all about telling a story of grit, freedom, and the connection between rider and machine.

Our Role
Gannet Creative House partnered with Kona Bikes to produce lifestyle content featuring Nico Panagio and a selection of Kona’s latest models. Our focus was to capture the synergy between rider and environment — blending rugged terrain, iconic views, and authentic moments that reflect the Kona ethos.

From coastal roads and winding mountain climbs to laid-back scenes off the bike, we crafted a visual narrative that highlights both the performance of the bikes and the adventurous spirit of the Kona community — embodied in Nico’s lifestyle and presence.

The Result
A cinematic, story-driven content collection that puts Kona’s bikes — and Nico’s energy — front and center. Designed for use across brand marketing, digital campaigns, and social platforms, this Cape Town shoot brought Kona’s rugged personality to life in a powerful, local context.